Our Story

The Atkins Mission: Learning to Eat Right

Make eating right a part of everyday life through our advocacy, education, innovation and products.

Atkins Drives Conversation Around Why the U.S. Dietary Guidelines Need to Change

For decades, the conventional wisdom on managing your weight focused primarily on eating less.

Additional Resources:

Nutrition Experts’ Opinions on the U.S. Dietary Guidelines

The case against carbohydrates gets stronger

Government dietary guidelines are plain wrong: Avoid carbs, not fat

The 2015 Dietary Guidelines for Americans: The Good, the Bad and the Ugly

Food Guidelines are Broken. Why aren’t they being Fixed?

The scientific report guiding the US dietary guidelines: is it scientific?

Government Food Cops Are Out to Lunch

Carbs, Good for You? Fat Chance!

Make science and public health the focus of dietary guidelines

Scientific Library of 100+ Peer-Reviewed Clinical Studies Demonstrating the Health Benefits of Low Carb

Library PDF
HCP Website

Reversing Type 2 Diabetes Can Save the U.S. Significant Money

Cost of Diabetes

What We Believe In

Atkins mission focuses on eating right, not eating less

A Fork in the Road: Eating Less or Eating Right?

For decades, the conventional wisdom on managing your weight focused primarily on eating less. Today, the world is at a fork in the road, facing a choice between old beliefs and new, between eating less or eating right.

Dr. Robert Atkins, a cardiologist, saw that eating right, not less, improved his patients’ health – not just in terms of weight loss, but also reducing chronic issues.

Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right.

Atkins mission is to eat right, not less

Atkins® is the New Common Wisdom

People are recognizing that eating right can both help them lose weight and unlock vital long-term health benefits. Independent, state-of-the-art research makes it clear that we represent the new common wisdom.

The “Atkins Diet” started as a fad, but quickly became a counter-conventional movement that reset people’s understanding of nutrition and weight loss, and its link to health.

Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.

On the Atkins Diet, Choose Food, Not Calories

Nutrition Matters More than Calories

While quantity plays some role, it’s far more important to know what your body does with what you eat. The Atkins way satisfies the body, creating greater energy, higher metabolism, and less stored fat.

Controlling the things that the human body turns into sugar is the single biggest factor in eating right. When there is too much sugar in the bloodstream, your body stores it as fat. Many people don’t know that starchy carbohydrates are really just complex sugars. Eating a bowl of oatmeal may have the same effect on blood sugar as eating 8 teaspoons* of sugar1, and a popular competitor bar has the same effect on blood sugar as eating over 16 teaspoons of sugar.2

Learn More about glycemic load

world Img

When More People Eat Right, We Make the World Healthier

Our purpose is to improve global health by becoming how a healthier world eats. And to help people understand that eating right is about both losing weight and becoming healthy.

To do that, we must use our imaginations, innovations, partnerships and commitment to science to always make it easier for people to eat right.

Ultimately, the Atkins way of eating right will become people’s primary healthcare.

Learn more about our history.

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