DENVER, CO., Feb. 14, 2013 — Atkins Nutritionals, Inc., a leader in the weight management category, today announced that Joseph E. Scalzo has joined the company as president and chief executive officer. Mr. Scalzo assumes the leadership of Atkins Nutritionals after 25 years of experience at major consumer product and beverage companies and will report directly to the board of directors. He succeeds Monty Sharma who remains on the company’s board of directors.

Mr. Scalzo joins Atkins™ after departing Dean Foods where he served as its president and chief operating officer. He is credited at Dean for leading the transformation of its WhiteWave Foods Company, which began as three separate businesses, into a winning consumer foods company.

Prior to Dean Foods, Mr. Scalzo was a member of Gillette’s senior management team and spearheaded the successful, three-year turnaround of the company’s one billion dollar global personal care business. Before joining Dean Foods, Mr. Scalzo held various leadership positions at The Coca-Cola Company.

Mr. Scalzo began his career at Procter & Gamble in 1985. He currently serves on the board of directors of Earthbound Farms, a leading organic food company as well as being a director of Seacology, an island conservation non-profit.

“We are very pleased to have Joe at the helm of Atkins,” said Ezra Field, managing director at Roark Capital Group and member of Atkins’ Board of Directors. “He brings great experience building valuable and trusted consumer brands, and with healthy and nutritious foods in particular, as well as strong executive leadership skills.”

“The Atkins Diet™ has a rich 40-year history and its proven ability to help consumers lose weight and improve their overall health is backed by science,” said Scalzo. “I look forward to working with the entire Atkins team to continue to offer delicious new products and innovative resources to help consumers with their weight management, health and nutrition goals.”

Scalzo joined Atkins Nutritionals in early February.

About Atkins Nutritionals, Inc.

Atkins Nutritionals, Inc. is a leader in the $2.4 billion weight control nutrition category, and offers a powerful lifetime approach to weight loss and management. The Atkins Diet focuses on a healthy diet with reduced levels of refined carbohydrates and added sugars and encourages the consumption of protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc., manufactures and sells a variety of frozen meals, nutrition bars and shakes designed around the nutritional principles of the Atkins Diet™. Atkins’ four product lines: Advantage®, Day Break™, Endulge™ and Cuisine™ appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available online at atkins.com and in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.