DENVER, CO. (July 13, 2009) – Atkins Nutritionals Inc. (“Atkins™”), with its market-leading, weight-management shakes and snack bars, has introduced two breakthrough new products: a new All Purpose Baking Mix and Penne Pasta that has half the carbs of regular pasta. Both products are perfect for consumers following the Atkins Nutritional Approach or those looking to reduce the refined carbohydrates and sugars in their diets. Starting now, products are available exclusively online at Atkins.com for a suggested retail price of $12.99 for a 2 pound pouch of baking mix and $3.99 for 12 oz. of penne pasta.

The new Atkins All Purpose Baking Mix can be used to create a host of delicious baked goods such as pancakes, waffles, muffins and breads. Believe it or not, you can now enjoy bread on Atkins, thanks to a unique low carb formulation! The Atkins All Purpose Baking Mix is nutritionally sound, providing high levels of protein and fiber in each serving with only 1 gram of sugar. Each serving contains 20 grams of protein, 6 grams of fiber, 150 calories and only 5 net carbs.

Atkins Penne Pasta adheres to the same high quality standard and nutritional profile of the Atkins bake mix and line of bestselling shakes and snack bars. Atkins Penne Pasta, made with enriched semolina wheat, packs a powerful protein punch, offering 11 grams of protein and 18 grams of fiber per serving. At only 140 calories per serving, Atkins Penne Pasta has only 1 gram of sugar and 19 grams of net carbs – half the carbs of regular pasta! Atkins Penne Pasta can be enjoyed during Phase 4 of the Atkins Nutritional Approach while the All Purpose Baking Mix can be employed during Phases 2, 3 and 4.

“With the Atkins All Purpose Baking Mix and Penne Pasta, we’re providing consumers with a wider range of healthy and delicious foods to enjoy as they embrace a low-carb lifestyle,” said Jennifer McGhee, VP of Marketing for Atkins Nutritionals, Inc. “For years, people mistakenly thought that on Atkins, they’d never be able to eat bread or pasta again. Now with our new products, it’s possible to enjoy lower carb versions of these foods without relinquishing taste.”

“From a health standpoint, Atkins All Purpose Baking Mix and lower-carb Penne Pasta is great for people who need to better control their blood sugar, such as those following low-glycemic diets,” added Colette Heimowitz, Vice President, Nutrition and Education at Atkins Nutritionals, Inc.

Atkins All Purpose Baking Mix and Penne Pasta are available for purchase exclusively at Atkins.com. At the site, discover an extensive collection of bake mix and pasta recipes to prepare at home.

About Atkins Nutritionals, Inc.
Atkins Nutritionals, Inc., is a leading player in the $2.4 billion dollar weight control nutrition category, and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach focuses on a healthy diet with reduced levels of refined carbohydrates and refined sugars and encourages the consumption of lean protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping individuals feel less hungry, more satisfied and more energetic.

Atkins Nutritionals, Inc. manufactures and sells a variety of nutrition bars and shakes designed around the nutrition principles of the Atkins Diet™. Atkins’ three product lines: Advantage®, Day Break™ and Endulge™, appeal to a broad audience of both men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 30,000 locations throughout the U.S. and internationally. For more information, visit atkins.com.